About us
Family-led. Science-backed. Nature in harmony.
CALINACHI is a family-led beauty brand founded in 2019 by Alexandra and Todor, and named after their daughter Kalina. What started as a personal mission to create truly dependable, gentle care has grown into a brand built on one clear promise:
no compromise between clean formulas and visible results.
We create targeted hair, scalp and skin rituals that feel luxurious, perform like science, and respect the body’s natural balance.
Why we exist
Modern beauty is overloaded — too many products, too many claims, too much noise.
CALINACHI is the opposite:
clear formulas, smart actives, honest results.
We focus on what actually matters: healthy scalp function, resilient hair fibers, hydrated skin, and a stronger barrier — supported by proven ingredient systems and thoughtful botanical synergy.
Clean, conscious, and made to perform
Our approach is simple: keep what works, remove what doesn’t.
Across the CALINACHI range, we avoid unnecessary harsh ingredients and build formulas designed for daily tolerance and long-term results.
Our clean formulation philosophy includes:
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No parabens
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No mineral oils / petroleum derivatives
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No synthetic colorants
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No unnecessary heavy fillers
We source key ingredients from trusted European partners and laboratories (including France, Italy, and Switzerland), and develop formulas that are gentle, modern, and performance-driven.
Cruelty-free: We do not test on animals.
Quality you can trust
Every detail matters — from the raw materials to the final experience on your skin and hair.
What “quality” means at CALINACHI:
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High-standard ingredient sourcing from reputable European suppliers
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Careful formula logic (actives + botanicals with a clear purpose)
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Transparency in policies and customer care
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Consistency — the same premium standard across our entire ecosystem
What we create
Hair & Scalp Therapy
Targeted care for thinning, shedding, imbalance, dryness, and stressed scalps — with routines designed to support stronger roots and healthier growth conditions.
Hair Care
Daily essentials that respect scalp comfort and hair structure — cleansing, strengthening, hydration, and shine without heaviness.
Facial Treatments
Focused formulas for hydration, barrier support, fine lines, dullness, puffiness, and uneven tone — for face, neck and décolleté.
Facial Masks
Instant-performance masks designed for glow, replenishment and smooth-looking skin — perfect as a weekly reset or event-ready boost.
Body & Oils
Nourishing oils and gentle cleansing for soft, comfortable skin — minimalist and clean.
What sets CALINACHI apart
→ Science-meets-botanicals — modern actives paired with purposeful plant synergy
→ European lab-grade ingredients and high-standard sourcing
→ Visible “WOW” results reported by real customers
→ Clean, cruelty-free philosophy — without sacrificing performance
→ A complete ecosystem — routines, rituals, and care that work together
A brand built with care
CALINACHI is personal to us. It’s built like a family project — but crafted with professional discipline.
We don’t chase trends.
We build rituals that last, formulas that make sense, and results that feel real.
Loyalty, service & availability
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CALINACHI Loyalty Program — earn benefits and rewards as you build your routine
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14-day return window (in line with EU consumer rules; hygiene-sealed cosmetics apply)
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Available across 12 European countries (and growing)
Want to start with the right routine?
Explore the CALINACHI ecosystem:
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Shop Hair & Scalp
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Shop Face
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Shop Oils
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Join CALINACHI Loyalty
“We created CALINACHI to prove that clean beauty can be both gentle and seriously effective — where science meets nature, and care is never compromised.”
